One of things that Clemons emphasizes at Sisterpreneur® is the importance of giving back to your community and sharing what you know once you have become successful and prosperous.
She has built a strong sisterhood of “Sisterpreneurs” through weekend retreats, conferences, and conventions. Through these experiences, the women Clemons works with are able to impart their knowledge and skills with each other, as well as connect on a personal level.
The Psychology of Sales
One of Clemons’ main areas of expertise is sales,
“I’ve been in sales all my life — I’d say, from the time of my birth, to be honest with you!” Clemons said. “I was the number one candy seller in my elementary school. I knew what it took, the art of persuasion.”
Growing up, Clemons said she always had the spirit of an entrepreneur, whether she was selling cookies or babysitting.
As a young adult, she quickly rose in the resort and timeshare industry and became one of the top presenters and sellers in the world.
“My mastery is in the psychology of sales,” she said. “Now, I’m helping other women use the same techniques to get what they want. Many women, I’ve noticed, don’t like to ask for things that they feel are for themselves.They’re always ready to give and serve but uncomfortable when it comes to asking someone else to do something for them. I help them get comfortable.”
The Gift of Haptics
Clemons said she combines her gift in sales with her gift in non-verbal communication, or body language, to make sure her clients’ message from verbal to non-verbal is congruent.
“I have the gift of haptics, or being able to connect with people on a deeper level through touch,” she said. “I can tell things about you just from the way you stand or move. Many of my friends and clients say I’m psychic. Now, I don’t claim that, but I would say I’m very in tune with people.”
Clemons is also trained and certified in Analytic Interviewing and Statement Analysis™, a process used to detect deception. In coaching sessions, she helps other women learn and understand body language so that they can strengthen their presentation skills.
“Non-verbal communication is important,” she said. “It’s the first language we use before we’ve even spoken a word. As a baby, we have to communicate with sound and movement to get what we want.”
Watching Women Transform Their Lives
Clemons said her favorite thing about the work she does through Sisterpreneur® is getting to watch women finally “get it” and transform their lives.
“It’s seeing that transformation happen after you saw the light had been out before,” she said. “You see can see it in their eyes — that a light was out, and then, all of a sudden you say something or come up with a strategy or help them understand something, and you see their face just light up.”
Watching the light come back on is “priceless” for Clemons.
She added that she also loves when the women she once coached teach what she taught them to others.
“That’s how you leave a legacy,” she said. “I love that — women continuing the work I teach.”
Clemons enjoys working in Indianapolis, Indiana, which is the number one convention city in the nation –– perfect the events Sisterpreneur® hosts for its network of women.
“We know how to do crowds here,” Clemons said. “It’s cost-effective to host here. We have the largest JW Marriott, and we also have one of the top Conrad hotels.”
Additionally, Indianapolis has the 16th largest population of African-Americans, it is home to oldest and largest black expo in the nation, and it hosts world-class sporting events like the Indy 500.
“Not to mention that we’re also known as the Hoosier Hospitality state,” Clemons said. “Everyone’s friendly and welcoming, and we know how to take care of our people and visitors.”